Due North helps founders, product managers, and innovation teams validate raw ideas with an integrated toolkit: from value prop to experiments and decision gates—all in one open-text flow.
A starter set from the Due North product: 8 capabilities designed for early validation.
Capture raw ideas from teammates or customers in a flexible text box for fast evaluation.
Automatically generate a compelling value proposition, ideal customer profile, and jobs-to-be-done for each idea.
Rank risks by impact to focus on the highest-value validations early.
Create lightweight experiments with clear success criteria to de-risk ideas.
Generate interview scripts to quickly validate hypotheses with target customers.
Position your idea against alternatives and competitors to identify differentiators.
Propose pricing hypotheses and concrete tests to learn quickly.
A clear go/no-go decision framework to advance or pivot ideas.